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	<title>TechVirgin.com &#187; apple</title>
	<atom:link href="http://techvirgin.com/tag/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://techvirgin.com</link>
	<description>where technology is simplified</description>
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		<title>MacBook Air Video Review By Wired</title>
		<link>http://techvirgin.com/2008/01/macbook-air-video-review-by-wired/</link>
		<comments>http://techvirgin.com/2008/01/macbook-air-video-review-by-wired/#comments</comments>
		<pubDate>Sat, 19 Jan 2008 11:00:17 +0000</pubDate>
		<dc:creator>TechVirgin</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple macbook]]></category>
		<category><![CDATA[apple macbookair]]></category>
		<category><![CDATA[macbook air]]></category>
		<category><![CDATA[macbook air review]]></category>
		<category><![CDATA[macbook air video]]></category>
		<category><![CDATA[macbook wired video]]></category>
		<category><![CDATA[thin macbook air]]></category>
		<category><![CDATA[thinnest laptop]]></category>

		<guid isPermaLink="false">http://blog.teqedge.com/2008/01/19/macbook-air-video-review-by-wired/</guid>
		<description><![CDATA[Wired has reviewed the latest thin laptop from Apple and released a video of the exploits. This is not just another ultra-compact model, it is the worlds thinnest notebook called MacBook Air. This MacBook was previously reviewed by TeqEdge a few days ago which discussed the features and flaws of MacBook Air. Enjoy the video&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.wired.com/gadgets/2008/01/wired-video-han.html" target="_blank" title="Wired" rel="nofollow">Wired</a> has reviewed the latest thin laptop from Apple and released a video of the exploits. This is not just another ultra-compact model, it is the worlds thinnest notebook called MacBook Air. This MacBook was previously reviewed by TeqEdge a few days ago which discussed the <a href="http://blog.teqedge.com/2008/01/16/world%e2%80%99s-thinnest-notebook-apple%e2%80%99s-macbook-air-%e2%80%93-features-and-flaws/trackback/" title="World’s Thinnest Notebook: Apple’s MacBook Air – Features and Flaws" >features and flaws of MacBook Air</a>. Enjoy the video after the jump!<br />
<span id="more-785"></span></p>
<h3>MacBook Air: Video Review</h3>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/lTcTQsKyrdU&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/lTcTQsKyrdU&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>World’s Thinnest Notebook: Apple’s MacBook Air – Features and Flaws</title>
		<link>http://techvirgin.com/2008/01/world%e2%80%99s-thinnest-notebook-apple%e2%80%99s-macbook-air-%e2%80%93-features-and-flaws/</link>
		<comments>http://techvirgin.com/2008/01/world%e2%80%99s-thinnest-notebook-apple%e2%80%99s-macbook-air-%e2%80%93-features-and-flaws/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 13:00:20 +0000</pubDate>
		<dc:creator>TechVirgin</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple macbook]]></category>
		<category><![CDATA[apple macbookair]]></category>
		<category><![CDATA[macbook air]]></category>
		<category><![CDATA[macbook air review]]></category>
		<category><![CDATA[thin macbook air]]></category>
		<category><![CDATA[thinnest laptop]]></category>

		<guid isPermaLink="false">http://blog.teqedge.com/2008/01/16/world%e2%80%99s-thinnest-notebook-apple%e2%80%99s-macbook-air-%e2%80%93-features-and-flaws/</guid>
		<description><![CDATA[If you thought HP or Dell was making thin notebooks then think again. Apple has been secretly developing the ultra-thin MacBook Air. This laptop re-defines thin and lightweight notebooks tipping the scale at 3 pounds and less than an inch thick. This 13 inch notebook packs a punch covering most features that users expect. And&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href='http://techvirgin.com/wp-content/uploads/2008/01/macbookair.png' title='macbook-air'><img src='http://techvirgin.com/wp-content/uploads/macbookair-150x99.png' alt='macbook-air' align='left'/></a>If you thought HP or Dell was making <strong>thin</strong> notebooks then think again. Apple has been secretly developing the ultra-thin MacBook Air. This laptop re-defines thin and lightweight notebooks tipping the scale at 3 pounds and less than an inch thick. This 13 inch notebook packs a punch covering most features that users expect. And it delivers all that power in a sexy new form.</p>
<h4>Features</h4>
<p>A few of the features listed on <a href="http://theappleblog.com/2008/01/15/macbook-air-the-worlds-thinnest-notebook/trackback/" target="_blank" title="Apple Blog" rel="nofollow">Apple Blog</a>:</p>
<ul>
<li>LED backlit display</li>
<li>Built-in iSight</li>
<li>Ambient light sensor for keyboard</li>
<li>Multi-touch trackpad &#8211; Move a window by double-tap and move. Rotate a photo by pivoting your index finger around your thumb</li>
<li>80GB drive as standard, 64GB SSD as an option</li>
<li>1.6 GHz Intel Core 2 Duo as standard, 1.8 GHz as an upgrade</li>
<li>45w MagSafe</li>
<li>1 USB 2.0 port</li>
<li>Micro-DVI</li>
<li>802.11n and Bluetooth 2.1/EDR</li>
<li>5 hour battery life</li>
<li>2GB memory as standard</li>
</ul>
<h4>Flaws</h4>
<p><a href="http://gizmodo.com/345177/macbook-airs-fatal-flaw-battery-ram-hd-sealed-like-an-ipod" target="_blank" title="Gizmodo" rel="nofollow">Gizmodo</a> pointed out that there are a few flaws in the MacBook Air that are apparent. Like the iPod the MacBook Air won’t be easy to open. This means it will be difficult to upgrade or even replace RAM, hard disk or battery. Either remain happy with the stock MacBook Air or ship it back to Apple to be upgraded. The 5 hour battery life might sound great now but in a few months if any part of the notebook dies it will be a bitch to replace.</p>
<h4>How Do I Get It?</h4>
<p>This is not a concept Apple MacBook and it won’t keep you waiting. Specially if you have been wanting a new Mac after seeing the <a href=" http://blog.teqedge.com/2008/01/14/biggest-collection-of-apple-get-a-mac-ads/trackback/" title="Apple Get Mac Ads"> largest collection of Get Mac ads</a>. Hop over to the Apple store and pre-order it today for $1799. It will be for yours to enjoy in a couple of weeks.</p>
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			<wfw:commentRss>http://techvirgin.com/2008/01/world%e2%80%99s-thinnest-notebook-apple%e2%80%99s-macbook-air-%e2%80%93-features-and-flaws/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Biggest Collection Of Apple Get A Mac Ads</title>
		<link>http://techvirgin.com/2008/01/biggest-collection-of-apple-get-a-mac-ads/</link>
		<comments>http://techvirgin.com/2008/01/biggest-collection-of-apple-get-a-mac-ads/#comments</comments>
		<pubDate>Mon, 14 Jan 2008 11:00:32 +0000</pubDate>
		<dc:creator>TechVirgin</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple ad collection]]></category>
		<category><![CDATA[apple ads]]></category>
		<category><![CDATA[get a mac]]></category>
		<category><![CDATA[getamac]]></category>
		<category><![CDATA[getmac ads]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[macintosh]]></category>

		<guid isPermaLink="false">http://blog.teqedge.com/2008/01/14/biggest-collection-of-apple-get-a-mac-ads/</guid>
		<description><![CDATA[Apple Ad &#8211; Better Apple Ad &#8211; Counselor Apple Ad &#8211; Self Pity Watch 13 more videos. Apple Ad &#8211; Better Results Apple Ad &#8211; Wall Street Journal Apple Ad &#8211; iLife Apple Ad &#8211; PC Restarting Apple Ad &#8211; Viruses Apple Ad &#8211; Networking Apple Ad &#8211; Security Apple Ad &#8211; Work vs. Home&#8230;]]></description>
			<content:encoded><![CDATA[<h3>Apple Ad &#8211; Better</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-8726680667826036162&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Counselor</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-5091930621465307858&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Self Pity</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=3095787758706686062&#038;hl=en" flashvars=""> </embed></p>
<p><strong>Watch 13 more videos.</strong> <span id="more-211"></span></p>
<h3>Apple Ad &#8211; Better Results</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=1185731081187965375&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Wall Street Journal</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-549160452109774503&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; iLife</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-4274055039822064918&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; PC Restarting</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=2572298761237795497&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Viruses</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=2082784844926999587&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Networking</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=606588701176286956&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Security</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=295087580543536441&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Work vs. Home</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=1769026702662971518&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Out Of The Box</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-1416945964036075937&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Touche</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-2397146767104259728&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Accident</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-518939735340548789&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Christmas</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-741447733678234490&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Gift Exchange</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=2428370891733071644&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Angel and Devil</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-665845921672926817&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ad &#8211; Trust Mac</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=6374485908293322363&#038;hl=en" flashvars=""> </embed></p>
<h3>Apple Ads Mix</h3>
<p><embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=5791932445888437378&#038;hl=en" flashvars=""> </embed></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Apple Thinks You Wait Too Long At Starbucks</title>
		<link>http://techvirgin.com/2007/12/apple-thinks-you-wait-too-long-at-starbucks/</link>
		<comments>http://techvirgin.com/2007/12/apple-thinks-you-wait-too-long-at-starbucks/#comments</comments>
		<pubDate>Thu, 27 Dec 2007 15:52:08 +0000</pubDate>
		<dc:creator>TechVirgin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple coffee]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[starbucks apple]]></category>

		<guid isPermaLink="false">http://blog.teqedge.com/2007/12/27/apple-thinks-you-wait-too-long-at-starbucks/</guid>
		<description><![CDATA[How long do you wait for your favorite beverage at Starbucks? I never seemed to notice the wait till Apple came along and filed its brand new patent this month. Apple now wants to eliminate the need to wait in long lines for your iced mocha or green tea. According to the new patent at&#8230;]]></description>
			<content:encoded><![CDATA[<p><img src='http://techvirgin.com/wp-content/uploads/2007/12/apple-starbucks.jpg' alt='apple-starbucks' align='left' />How long do you wait for your favorite beverage at Starbucks? I never seemed to notice the wait till Apple came along and filed its brand new patent this month. Apple now wants to eliminate the need to wait in long lines for your iced mocha or green tea. According to the new patent at US Patent and Trademark Office you will be able to place your order wirelessly with your iPhone while you pass by any participating Starbucks. Then you can wait outside and soak up the sun. When your beverage is ready to go you will receive some notification and you can enjoy caffeine goodness a few minutes sooner.</p>
<blockquote><p> From Forbes … Apple&#8217;s application with the U.S. Patent and Trademark Office describes a process for placing an order and then notifying customers when an order is ready to grab at a pick-up station. One goal, the patent application notes, is to avoid an &#8220;annoying wait in a long queue if the purchaser arrives before completion of the order.&#8221; </p></blockquote>
<p>The patent is listed as <em>Wireless communication system</em> and it lists all the details under patent #20070291710</p>
<p>Source: <a href="http://www.forbes.com/technology/2007/12/26/apple-patents-iphone-tech-wire-bc_1227appatent.html" target="_blank" >Forbes</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Merry Christmas from Apple, Microsoft, Victoria’s Secret  &amp; TeqEdge</title>
		<link>http://techvirgin.com/2007/12/merry-christmas-from-apple-microsoft-victoria%e2%80%99s-secret-teqedge/</link>
		<comments>http://techvirgin.com/2007/12/merry-christmas-from-apple-microsoft-victoria%e2%80%99s-secret-teqedge/#comments</comments>
		<pubDate>Tue, 25 Dec 2007 11:00:00 +0000</pubDate>
		<dc:creator>TechVirgin</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Christmas apple]]></category>
		<category><![CDATA[Christmas Microsoft]]></category>
		<category><![CDATA[Christmas victorias secret]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[ms Christmas]]></category>
		<category><![CDATA[victorias secret]]></category>

		<guid isPermaLink="false">http://blog.teqedge.com/2007/12/25/merry-christmas-from-apple-microsoft-victoria%e2%80%99s-secret-teqedge/</guid>
		<description><![CDATA[Merry Christmas and happy holidays from TeqEdge Blog. Victoria’s Secret Christmas Commercial Victoria&#8217;s Secret Christmas Commercial &#8211; The funniest bloopers are right here Merry Christmas from Apple &#038; Microsoft]]></description>
			<content:encoded><![CDATA[<p><strong>Merry Christmas and happy holidays from <a href="http://blog.teqedge.com/">TeqEdge Blog</a>.</strong></p>
<h4>Victoria’s Secret Christmas Commercial</h4>
<p><embed src="http://www.metacafe.com/fplayer/125703/victorias_secret_christmas_commercial.swf" width="400" height="345" wmode="transparent" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash"></embed><br /><font size = 1><a href="http://www.metacafe.com/watch/125703/victorias_secret_christmas_commercial/">Victoria&#8217;s Secret Christmas Commercial</a> &#8211; <a href="http://www.metacafe.com/">The funniest bloopers are right here</a></font></p>
<h4>Merry Christmas from Apple &#038; Microsoft</h4>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/ln5zQk_J1-U&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ln5zQk_J1-U&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mac Fangirl Working For Microsoft</title>
		<link>http://techvirgin.com/2007/12/mac-fangirl-working-for-microsoft/</link>
		<comments>http://techvirgin.com/2007/12/mac-fangirl-working-for-microsoft/#comments</comments>
		<pubDate>Sun, 23 Dec 2007 11:00:06 +0000</pubDate>
		<dc:creator>TechVirgin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[fanboy]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[mac fanboy]]></category>
		<category><![CDATA[mac fangirl]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft apple]]></category>
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		<category><![CDATA[ms mac]]></category>

		<guid isPermaLink="false">http://blog.teqedge.com/2007/12/23/mac-fangirl-working-for-microsoft/</guid>
		<description><![CDATA[Has the Mac fanboy/fangirl club finally managed to breach the high fortress like walls of Microsoft? It might seem impossible to think of such an event. But it is the truth and it is not new. Nadyne Mielke of User Experience Research at Macintosh Business Unit regularly writes about the Mac experience on her MSDN&#8230;]]></description>
			<content:encoded><![CDATA[<p>Has the Mac fanboy/fangirl club finally managed to breach the high fortress like walls of Microsoft? It might seem impossible to think of such an event. But it is the truth and it is not new. Nadyne Mielke of User Experience Research at Macintosh Business Unit regularly writes about the Mac experience on her MSDN blog called <strong><a href="http://blogs.msdn.com/nadyne/" target="_blank" >go ahead, mac my day</a></strong>.</p>
<h4>Lazy Afternoon With MSDN Blogs</h4>
<p><img src='http://techvirgin.com/wp-content/uploads/2007/12/mac-microsoft.png' alt='mac-microsoft' align='right' />On a lazy wintery weekend afternoon while getting my daily quota of MSDN Blogs I came across this interesting post called <em>what Apple news sites do you read?</em> My first reaction was <strong> here comes an Apple bashing post</strong> specially considering Apple recently <a href="http://www.thinksecret.com/news/settlement.html" target="_blank" >sued the pants off</a> ThinkSecret and managed to shut down the website completely. But while reading the first couple of sentences I realized here is an actual Mac enthusiast working for Microsoft. This post lists 12 Apple blogs and rumor sites that troll the web for the latest news about Apple.</p>
<p>Source: <a href="http://blogs.msdn.com/nadyne/archive/2007/12/22/q-a-what-apple-news-sites-do-you-read.aspx" target="_blank" >MSDN Blog</a></p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How Is Apple Still In Business?</title>
		<link>http://techvirgin.com/2007/12/how-is-apple-still-in-business/</link>
		<comments>http://techvirgin.com/2007/12/how-is-apple-still-in-business/#comments</comments>
		<pubDate>Tue, 04 Dec 2007 17:48:29 +0000</pubDate>
		<dc:creator>TechVirgin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[apple]]></category>
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		<category><![CDATA[apple marketing]]></category>
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		<category><![CDATA[ipod design]]></category>
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		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://blog.teqedge.com/2007/12/04/how-is-apple-still-in-business/</guid>
		<description><![CDATA[Apple commercials are creative masterpieces. Every aspect of the ad is perfected from aesthetic &#38; marketing perspective. These ads go against the normal advertising rules with no product details, schematics, third party endorsements, &#8216;shock &#38; awe&#8217; campaigns and no million dollar marketing slogans. According to the latest PC World stats Apple’s market share is a&#8230;]]></description>
			<content:encoded><![CDATA[<p>Apple commercials are creative masterpieces. Every aspect of the ad is perfected from aesthetic &amp; marketing perspective. These ads go against the normal advertising rules with no product details, schematics, third party endorsements, &#8216;shock &amp; awe&#8217; campaigns and no million dollar marketing slogans. According to the latest <a href="http://www.pcworld.com/article/id,140222-c,macos/article.html" title="PC World | Apple Market Share" target="_blank">PC World stats</a> Apple’s market share is a 6.8%, which a drop in the bucket compared to Microsoft. This begs the question <em>If it does not follow any standard ad protocol how does Apple generate tremendous pre-launch buzz about their products and a cult like following that Microsoft can only dream of?</em> Lets explain.</p>
<h3>Who Is Apple Selling To?</h3>
<p>To understand that you have to consider who is Apple&#8217;s target audience? The average office paper pusher is not the ideal Apple customer. The primary audience is the creative thinker who lives outside the box. The marketing campaigns idolize the person who is productive by working smart not working hard. This is abundantly clear in some of the ads where the Mac guy in commercials says to the PC &#8216;you are good with numbers and spreadsheets&#8217;</p>
<h3>Simplicity Is Key</h3>
<p><a href="http://techvirgin.com/wp-content/uploads/2007/12/mac-pc.jpg" title="mac-vs-pc"><img src="http://techvirgin.com/wp-content/uploads/2007/12/mac-pc.jpg" alt="mac-vs-pc" align="right" /></a>The theme behind Apple ads is <em>Simplicity</em> &#8211; simplicity which makes you think. This is reflected in all their ads and their products. Think about their TV commercials. It’s just two guys representing a Mac and a PC on a white background. From an economic perspective this must be one of the cheapest campaigns ever. But after seeing these ads every time you see a white background with two people talking you will <em>&#8216;think Apple&#8217;</em>.</p>
<h3>Elegant Products Drive Sales</h3>
<p>Now take a look at your iPod or iPhone. It’s elegant in its simplistic design. The iPod has only one round button control for everything you need. While other competing mp3 players cram every possible feature into their product, the iPod does an excellent job as a music player and not much else. But Apple&#8217;s products know how to pack a punch. Under the hood they have sophisticated technology driving them. One good example is the iPhone. The iPhone is the first mainstream smart phone to feature on-screen keyboard with no stylus. Sure other phones have been using touch screen for a while but Apple knew how to keep things simple and brought in millions of dollars in sales and happy customers.</p>
<h3>Microsoft iPod Re-Design Video</h3>
<p>A comparative analysis between a design by Apple &amp; Microsoft is shown in the following video. Enjoy!</p>
<p><embed src="http://video.google.com/googleplayer.swf?docId=36099539665548298&amp;hl=en" style="width: 400px; height: 326px" id="VideoPlayback" type="application/x-shockwave-flash"></embed></p>
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