OpenX is an open-source ad management platform. I wrote an overall review of OpenX (aka OpenAds) in my last post which discusses the benefits of the platform and also points out some of the cons. One of the most important uses of OpenX is rotating banners. Banner rotation is very easy with OpenX. But unless you know how to do it you might find yourself lost in documentation. It consists of 2 steps.

STEP 1: Launch Your Advertising Campaign

Follow steps to launch your first advertising campaign. This is explained in details in the presentation from OpenX (aka OpenAds).

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STEP 2: Banner Rotation

After you have your first ad campaign up and running proceed to this step. Create a new advertiser and create a new campaign with the proper banner-size. Then select the publishing spot where you want to display the banner. If the spot already has another ad running then OpenX will automatically enter the new ad in rotation with the old one. Based on the weights or costs defined you can control how often any particular banner is displayed.

• April 11, 2008 -- Ad Management With OpenX

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